Operating · ecliptic 3.0
Market and Sell Products and Services
The revenue engine: understand markets and customers, set marketing and sales strategy, then execute the plans that turn demand into closed, fulfilled, and billed orders — the classic prospect-to-quote and order-to-cash span.
The 5 processes
2 with ranked software · snapshot 2026-Q3
-
3.1 Understand markets, customers, and capabilities
Perform market and competitive intelligence and prioritize the segments and opportunities worth pursuing. Customer-data-platform and intent tooling maps here and is tracked as a coverage gap in this snapshot.
Definition only -
3.2 Develop marketing strategy
Define the value proposition, pricing, and channel strategy that direct how the offering reaches its market.
Definition only -
3.3 Develop and manage marketing plans
Plan and run the campaigns, media, promotions, and digital storefronts that execute the marketing strategy and generate demand.
6 ranked tools -
3.4 Develop sales strategy
Set the sales forecast, alliances, budgets, and goals that direct the go-to-market motion. Sales-intelligence and ABM tooling maps here and is tracked as a coverage gap in this snapshot.
Definition only -
3.5 Develop and manage sales plans
Run the selling motion end to end — pipeline, quoting, order capture, and billing — the operational core of order-to-cash.
12 ranked tools