Operating · ecliptic · Market and Sell Products and Services 3.3

Develop and manage marketing plans

Plan and run the campaigns, media, promotions, and digital storefronts that execute the marketing strategy and generate demand.

https://gtm-k.github.io/business-model-almanac/processes/develop-and-manage-marketing-plans/

Ranked software · 6 tools · snapshot 2026-Q3

Marketing Automation

HubSpot, Inc. Marketing Automation

Enterprise marketing-automation anchor; now ships agentic AI (Breeze).

RANK #1 as of 2026-Q3 ranking basis

Adobe Inc. Marketing Automation

Adobe's enterprise B2B marketing-automation engine (formerly Marketo).

RANK #2 as of 2026-Q3 ranking basis

Salesforce, Inc. Marketing Automation

Salesforce's marketing suite, including Marketing Cloud Account Engagement (formerly Pardot).

RANK #3 as of 2026-Q3 ranking basis

Shopify Inc. Digital Commerce

2025 Gartner Digital Commerce Leader; the enterprise Shopify tier.

RANK #1 as of 2026-Q3 ranking basis

Salesforce, Inc. Digital Commerce

2025 Gartner Digital Commerce Leader.

RANK #2 as of 2026-Q3 ranking basis

Adobe Inc. Digital Commerce

2025 Gartner Digital Commerce Leader (formerly Magento).

RANK #3 as of 2026-Q3 ranking basis