Umbrella thread
Concept-to-Market
- Idea-to-Market
- Idea-to-Product
- Innovation-to-Launch
- Ideation-to-Commercialization
New-product innovation: capture ideas, screen and prioritize the portfolio, develop and validate the offering, and commercialize it through to market launch.
The constellation
The brass line traces the thread; the lit houses are the category plates it crosses, in process order. 6 steps across 4 categories.
The thread, step by step
- Develop Vision and Strategy Develop and measure strategic initiatives 1.3
- Develop and Manage Products and Services Govern and manage product/service development program 2.1
- Develop and Manage Products and Services Generate and define new product/service ideas 2.2
- Develop and Manage Products and Services Develop products and services 2.3
- Develop and Manage Business Capabilities Manage enterprise quality 13.3
- Market and Sell Products and Services Develop and manage marketing plans 3.3
Signature software
The systems most associated with Concept-to-Market, in prominence order. Selection basis and the dated-snapshot policy are on the methodology page.
Sopheon Accolade
Enterprise stage-gate, innovation-portfolio, and new-product-development governance platform.
RANK #1 as of 2026-Q3 ranking basis
Aha! Roadmaps
Enterprise product roadmapping and portfolio-management platform.
RANK #2 as of 2026-Q3 ranking basis
PTC Windchill
Enterprise PLM system for product data, BOM, and change management.
RANK #3 as of 2026-Q3 ranking basis