Operating · ecliptic · Market and Sell Products and Services 3.2
Develop marketing strategy
Define the value proposition, pricing, and channel strategy that direct how the offering reaches its market.
https://gtm-k.github.io/business-model-almanac/processes/develop-marketing-strategy/
No ranked row · snapshot 2026-Q3
Definition only for this snapshot
Develop marketing strategy maps to this point in the framework, but no vendor row is ranked for this snapshot. The almanac charts where enterprise software concentrates, not every corner of the map. Ranking changes are deferred to the next epoch; factual corrections are welcome.