Operating · ecliptic · Market and Sell Products and Services 3.1
Understand markets, customers, and capabilities
Perform market and competitive intelligence and prioritize the segments and opportunities worth pursuing. Customer-data-platform and intent tooling maps here and is tracked as a coverage gap in this snapshot.
https://gtm-k.github.io/business-model-almanac/processes/understand-markets-customers-and-capabilities/
No ranked row · snapshot 2026-Q3
Definition only for this snapshot
Understand markets, customers, and capabilities maps to this point in the framework, but no vendor row is ranked for this snapshot. The almanac charts where enterprise software concentrates, not every corner of the map. Ranking changes are deferred to the next epoch; factual corrections are welcome.