The A–Z
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The glossary
Every acronym on the site, decoded.
The jargon this field guide leans on, spelled out in plain language. On any page, the first time one of these appears it becomes a dotted link you can tap for the same definition in context.
- AARRR
- Acquisition, Activation, Retention, Revenue, ReferralThe five pirate-metric stages of growth (McClure).
- AIPDL
- AI Product Development LifecycleNika and Granados' lifecycle for AI products.
- AML
- Anti-Money-LaunderingRules to detect and block illicit funds.
- APP
- Aggregate Project PlanSets the portfolio mix and capacity math.
- BAA
- Business Associate AgreementHIPAA contract for handling protected health data.
- BEP
- Break-Even PointFixed costs divided by contribution margin per unit.
- CAC
- Customer Acquisition CostWhat it costs to win one customer.
- CD3
- Cost of Delay Divided by DurationSequences work by delay cost per week.
- CDS
- Clinical Decision SupportSoftware that guides clinicians' decisions.
- CPO
- Chief Product OfficerThe executive who owns product strategy.
- DAU
- Daily Active UsersDistinct users active in a day.
- DHM
- Delight, Hard-to-copy, Margin-enhancingThe three tests of a durable moat (Biddle).
- EBIT
- Earnings Before Interest and TaxesOperating profit before financing and tax.
- ECOA
- Equal Credit Opportunity ActUS law barring discrimination in lending.
- EHR
- Electronic Health RecordA patient's digital medical record system.
- EVC
- Economic Value to CustomerNext-best price plus the extra value delivered.
- F1
- F1 scoreHarmonic mean of precision and recall.
- FHIR
- Fast Healthcare Interoperability ResourcesA modern standard for exchanging health data.
- FOMU
- Fear Of Messing UpBuyer indecision, the real enemy in sales.
- G/B/B
- Good, Better, BestThree-tier packaging using anchoring and decoy psychology.
- GEM
- Growth, Engagement, MonetizationBalance a portfolio across these three goals (Biddle).
- GLEe
- Get-big, Lead, ExpandSequences a long strategic arc in order (Biddle).
- GMV
- Gross Merchandise ValueTotal value of goods sold through a marketplace.
- GTM
- Go-To-MarketThe plan for launching and selling a product.
- GVI
- Generational Variety IndexEstimated redesign effort a component will need.
- HEART
- Happiness, Engagement, Adoption, Retention, Task-successGoogle's five-lens UX metric framework.
- HIPAA
- Health Insurance Portability and Accountability ActUS law protecting patient health data.
- HiPPO
- Highest-Paid Person's OpinionWhen authority overrides data in decisions.
- HL7
- Health Level SevenLong-standing healthcare data-exchange standards body.
- ICE
- Impact, Confidence, EaseA faster, rougher three-factor priority score.
- IdP
- Identity ProviderThe service that authenticates users.
- IRB
- Institutional Review BoardEthics board approving human-subject studies.
- JTBD
- Jobs To Be DoneFrame the job a product is hired for.
- KPI
- Key Performance IndicatorA headline metric a team is judged on.
- KR
- Key ResultA measurable outcome under an objective.
- LNO
- Leverage, Neutral, OverheadTriage your own tasks by payoff (Doshi).
- LTV
- Lifetime ValueTotal profit expected from one customer.
- MAU
- Monthly Active UsersDistinct users active in a month.
- MDE
- Minimum Detectable EffectSmallest effect an experiment can reliably detect.
- MoSCoW
- Must, Should, Could, Won'tSorts scope into four commitment tiers.
- MVQ
- Minimum Viable QualityA per-feature quality bar in three tiers (Nika).
- NPD
- New Product DevelopmentThe academic discipline of launching new products.
- NPS
- Net Promoter ScoreRecommend score: promoters minus detractors.
- NRR
- Net Revenue RetentionRevenue kept and expanded from existing customers.
- ODI
- Outcome-Driven InnovationScores unmet needs by importance and satisfaction.
- OEC
- Overall Evaluation CriterionThe single metric an experiment optimizes.
- OIDC
- OpenID ConnectAn identity layer on top of OAuth.
- OKR
- Objectives and Key ResultsOne goal plus a few measurable results.
- OST
- Opportunity Solution TreeOutcome to opportunities to solutions to tests (Torres).
- PCI
- Product-Line Commonality IndexHow much a product line shares components.
- PESTEL
- Political, Economic, Social, Technological, Environmental, LegalA macro-environment scan across six forces.
- PLC
- Product Life CycleA product's arc from launch to decline.
- PLG
- Product-Led GrowthThe product itself drives acquisition and expansion.
- PMF
- Product-Market FitEvidence a market genuinely wants the product.
- POM
- Product Operating ModelHow empowered teams are structured to deliver (Cagan).
- PQA
- Product-Qualified AccountAn account scored on aggregate product usage (Verna).
- PQL
- Product-Qualified LeadA user whose usage signals buying intent.
- PRD
- Product Requirements DocumentThe spec of what to build and why.
- ProdOps
- Product OperationsThe function that scales product-team practice.
- PSD2
- Payment Services Directive 2EU rules for payments and open banking.
- PSM
- Price Sensitivity MeterVan Westendorp survey finding an acceptable price band.
- QFD
- Quality Function DeploymentTranslates customer needs into engineering specs.
- RICE
- Reach, Impact, Confidence, EffortScore = Reach x Impact x Confidence / Effort.
- ROC-AUC
- Area Under the ROC CurveOne score for a classifier's ranking quality.
- ROI
- Return on InvestmentGain relative to the cost of a bet.
- ROS
- Return on SalesOperating profit as a share of revenue.
- SAM
- Serviceable Addressable MarketThe slice your model can actually reach.
- SaMD
- Software as a Medical DeviceSoftware regulated as a medical device.
- SAML
- Security Assertion Markup LanguageAn XML standard for enterprise single sign-on.
- SCA
- Strong Customer AuthenticationEU rule requiring multi-factor payment checks.
- SCIM
- System for Cross-domain Identity ManagementA standard for syncing user accounts.
- SOC 2
- Service Organization Control 2An audit of security and data-handling controls.
- SOM
- Serviceable Obtainable MarketThe share you can realistically win.
- SRM
- Sample Ratio MismatchTraffic split differs from the intended design.
- SSO
- Single Sign-OnOne login across multiple applications.
- STEDI
- experimentation-maturity modelRates how mature an org's experimentation program is.
- SUTVA
- Stable Unit Treatment Value AssumptionOne unit's treatment doesn't affect another's outcome.
- SVPG
- Silicon Valley Product GroupCagan's firm; source of empowered-team ideas.
- TAM
- Total Addressable MarketAll demand if you captured everyone.
- TNR
- True Negative RateShare of good outputs correctly passed.
- TPR
- True Positive RateShare of real failures the eval catches.
- TTV
- Time To ValueHow long until a user first benefits.
- WSJF
- Weighted Shortest Job FirstCost of delay divided by job duration.
- WTP
- Willingness To PayThe most a customer would pay.
84 terms · the acronyms this guide uses, A–Z