Field Guide
One page per discipline — diagram first, prose second.
Fourteen discipline pages carrying the full base file, plus five fill-in templates. Every page: a one-liner, a signature diagram, the three moves that matter, and the calibration traps.
How the skill thinks
How the skill thinks
The 5-step loop, the roster, the principles, and the two dials: confidence and altitude.
Read → CalibrationIndustry calibration & base rates
Eight sectors, eight sets of defaults, and the regulatory gates each carries.
Read → Decision-makingDecision heuristics & anti-patterns
Name-invocable rules and the 13 tell-and-fix anti-patterns.
Read →Decide & discover
Strategy — the sequence of bets
Strategy Blocks, Playing-to-Win, market entry, platforms, and what the canon gets wrong.
Read → DiscoveryContinuous discovery
OST, story-based interviewing, assumption tests, JTBD and the Four Forces.
Read → PrioritizationPick the method, don't run them all
Eight methods, their calibration traps, and the portfolio layer above scoring.
Read →Measure & ship AI
Metrics — North Star to unit economics
North Star, AARRR, HEART, benchmark bands, value-driver trees, the AI three-tier stack.
Read → AI-nativeAI-Native PM — evals as QA
Error analysis, golden sets, LLM judges, MVQ bars, and the generative-vs-agentic fork.
Read → GrowthGrowth, PLG & experimentation
Loops over funnels, PQA over PQL, and the rigor that keeps experiments honest.
Read →Take it to market
GTM — positioning, launch & enterprise
Dunford's five components, launch as risk reduction, and the sales interface.
Read → MonetizationPricing & monetization
Price before product, EVC, tiers, and the four ways monetization fails.
Read → TemplatesFive fill-in skeletons
PRD, AI-codegen PRD, strategy doc, OKR, business plan — copy as Markdown.
Open →Run the org
Org, ProdOps & roadmaps
Operating model, team topologies, anti-cascade OKRs, layered roadmapping.
Read → ExecutionExecution, lifecycle & sunsetting
Dual-track cadence, PLC, and how to kill a product without killing trust.
Read → CareerCareer — the matrix and the loop
The 8×5 skills matrix, the Magic Loop, and the super-IC bet.
Read →