Business Model Almanac
EPOCH 2026.0 PCF v7.4 snapshot 2026-Q3
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Operating · ecliptic · Develop and Manage Products and Services 2.2

Generate and define new product/service ideas

The front-end of innovation: run discovery research, generate and screen new concepts, and define the requirements and business case before development begins.

https://gtm-k.github.io/business-model-almanac/processes/generate-and-define-new-product-service-ideas/

Ranked software · 6 tools · snapshot 2026-Q3

Market Research & Voice of Customer

Qualtrics

Qualtrics Experience Management (Voice of Customer)

2026 Gartner MQ Voice-of-Customer Leader.

RANK #1 as of 2026-Q3 ranking basis

Medallia

Medallia, Inc. Experience Management (Voice of Customer)

2026 Voice-of-Customer MQ Leader; privately held under Thoma Bravo.

Privately held under Thoma Bravo.

RANK #2 as of 2026-Q3 ranking basis

Sprinklr

Sprinklr, Inc. Unified Customer Experience Management

The third 2026 VoC MQ Leader; replaces the draft's SurveyMonkey for the enterprise slot.

RANK #3 as of 2026-Q3 ranking basis

Innovation & Idea Management (Stage-Gate NPD)

Sopheon Accolade

Sopheon Innovation & Stage-Gate NPD

Enterprise stage-gate and portfolio-governance leader for the front-end innovation group.

RANK #1 as of 2026-Q3 ranking basis

ITONICS

ITONICS GmbH Innovation & Foresight

Foresight, trend-scouting, and innovation-roadmapping platform.

RANK #2 as of 2026-Q3 ranking basis

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