Support · field · Manage External Relationships 12.5
Manage public relations program
Run public relations: media monitoring, journalist relationships, and PR workflow and measurement across earned media.
https://gtm-k.github.io/business-model-almanac/processes/manage-public-relations-program/
Ranked software · 3 tools · snapshot 2026-Q3
PR / Media Monitoring
Cision
The largest media and journalist database (owns Brandwatch and PR Newswire).
RANK #1 as of 2026-Q3 ranking basis
Muck Rack
Modern PR-native platform (journalist database + monitoring + workflow); replaces Sprinklr, a social-listening/CXM tool adjacent to PR.
RANK #3 as of 2026-Q3 ranking basis