Business Model Almanac
EPOCH 2026.0 PCF v7.4 snapshot 2026-Q3
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Manage change

Land change with people: organizational change management methodology and programs, and digital adoption platforms that guide users through new software in-app.

https://gtm-k.github.io/business-model-almanac/processes/manage-change/

Ranked software · 4 tools · snapshot 2026-Q3

Organizational Change Management (OCM)

Prosci

Prosci, Inc. Change Management

The change-management methodology standard (ADKAR) with the Proxima platform.

RANK #1 as of 2026-Q3 ranking basis

SAP WalkMe

SAP SE Digital Adoption

Digital adoption for change enablement; SAP closed the ~$1.5B WalkMe acquisition in Sept 2024.

SAP closed the ~$1.5B WalkMe acquisition in Sept 2024.

RANK #2 as of 2026-Q3 ranking basis

Whatfix

Whatfix, Inc. Digital Adoption

AI-native digital-adoption platform supporting change enablement. ServiceNow Change is ITSM and belongs in category 8.

RANK #3 as of 2026-Q3 ranking basis

Digital Adoption Platforms (DAP)

SAP WalkMe

SAP SE Digital Adoption

Digital adoption platform for in-app guidance and adoption analytics (now SAP WalkMe).

SAP closed the ~$1.5B WalkMe acquisition in Sept 2024.

RANK #1 as of 2026-Q3 ranking basis

Whatfix

Whatfix, Inc. Digital Adoption

AI-native DAP leader (Gartner DAP Representative Vendor, Customers' Choice).

RANK #2 as of 2026-Q3 ranking basis

Pendo

Pendo.io, Inc. Product Analytics & In-App Guidance

Product-analytics and in-app guidance platform; the other strong DAP.

RANK #3 as of 2026-Q3 ranking basis

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